UGC is User Generated Content.
It can be videos, images/pictures, and more. UGC is authentic and relatable to your customers or the targeted audience as the content (videos/images) are relating to their lifestyles and how your products are used by ordinary people just like themselves.
Brands are usually looking for more Long Form Videos, Short Form Videos, Images / Photos to post on their social media accounts, websites, sponsored ads, or paid media boosting for their products.
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